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OWNER
CHRISTINA
Welcome! It’s hard to believe I opened the doors to ish™ in May of 2011, almost 12 years ago. Located in a small beach town, nestled in one of my favorite neighborhoods and it just happens to be where I grew up. Before all of this came about, I moved away and lived in New York City. I received my Bachelors degree in Fine Arts from New York School of Interior Design. But after a long six years I started to feel the city burnout. So I moved home to be reinvigorated and not even a year later, the small dream of ish™ became a reality. It fills my heart when customers near and far spend time exploring and working their way through the space, collecting the treasures they find. The last 12 years have been wild. I met my husband, pivoted in business, opened a second location, closed the second location, struggled with fertility, battled breast cancer and gave birth to my incredible daughter Lenni. I find it important to share the hardships, and not just the happiness because it is quite easy to be swept away in the picture perfect life painted in our society. My mantra, keep moving, good things are waiting. A few fun facts about me: When I like something, I buy it in every color. Most of my closet consists of the color black. Gold jewelry all the way. I live most of my life in jeans and a T-shirt. I sing the wrong lyrics to about 90% of songs. I have two speeds, full throttle or homebody. I love food, like I loveeeeee food! I don’t really have a favorite drink, I like to switch things up based on the time of year. I’m not much of a cook I’ll leave that to my husband who, lucky me, owns a restaurant. Some would say I am mildly obsessed with all things beauty- makeup, skin care and sun care have always been my jam. In a nutshell, I turned my love for design, decor and shopping into a career. Now here I am, a long winding road, lots of lessons learned along the way, friendships made, employees who have turned into family, good health and lots of happiness and I wouldn’t have it any other way.
SALES MANAGER
BRITTNEY
Hi I'm Brittney, Sales Manager and Model here at ish Boutique! I began my career at ish as an intern. I fell in love with the industry and learned a ton interning during my junior and senior years of high school. After graduating I moved to NYC to study makeup artistry and fashion design. I loved New York, but my heart was pulling me back to the Eastern Shore! When I returned home from that amazing adventure, I picked right back up to where I left off. I am so lucky to have a love and passion for what I do, plus the family we’ve created at ish makes it all worth it!
MARKETING + MEDIA MANAGER
NICOLE
Hi I’m Nicole, Marketing & Media Manager here at ish! I’ve been in the boutique world for over 6 years and love everything about this industry. I am married to my college boyfriend and a new mama to an amazing little girl. The beach is my thing as I am a true Ocean City local! I played division one golf at Delaware State University and continue to play as much as possible. But I'd have to say my passion is pursuing anything creative. I like to say that I get to do all the "fun and creative stuff" for the brand from photography, web design, marketing campaigns and more. I truly have the best job, in the best town, with the best people.
SALES STYLIST
JENN
Hi! Hi! I am Jenn and I am proud to say that I’ve been a part of the team here at ish Boutique for over 8 years! My biggest passion in life is deep sea fishing - I even own my own sport-fish yacht that’s named after me, Jenny Poo, out of Sunset Marina. Because of my history of fishing and hunting, I’ve gotten the nickname “Dirty Job Jenn”. So if I’m not in the store, you will probably see me outside tending to the flowers! You will rarely see me on Instagram - I am more of a behind the scenes kind of girl. I always joke with the girls; they don’t pick weeds and I don’t model - we balance each other out!
SALES STYLIST
JANE
Hi I’m Jane and I’m a Sales Stylist. I was an avid ish shopper prior to asking for a position - stopping in to shop on my morning walks through town with my dogs and my daughter. I am a snowbird and live in Florida half the year and Ocean City the other half. My background is in Nursing in a Dermatology office. My favorite thing about working at ish is the amazing people I work with and the wonderful shoppers I’ve met! Come see me in the store - when it’s warm here in OC!