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FLASHSALE
FAQS
Store Hours:
Fall Hours
Monday-Wednesday CLOSED
Thursday-Saturday 10-6
Sunday 10-4
Need help?
Email us at hello@ishshop.com our ish team looks forward to assisting you. If it's in regards to an online purchase, please be sure to provide us with your order number, along with your questions or concerns
Questions about placing an order or shipping?
Please find detailed order and shipping information on our Shipping + Returns page.
Questions about returns/exchanges?
Please find detailed order and shipping information on our Shipping + Returns page.
Questions about what type of payment you can use?
We accept all major credit cards and alternative forms of payment. We use PayPal, Shop Pay, Venmo, Amazon Pay, Google Pay, and Meta Pay.
Where is the store located?
Our brick and morter location is in Ocean City, MD. Our address is: 3408 Coastal Highway, Ocean City, Maryland, 21842. On the corner of 35th street and Coastal Hwy (oceanside).
Where can I park at the OC store?
We have 2 parking spaces designated for ish Boutique in front of the garage doors on the north side of the building. Please pull in perpendicular and do not block the sidewalk. There is also a 20 minute space available attached to our two spaces and free street parking on the block.
Visiting OC
Check out "Salt & Solieil" Our cottage offers 4 bedrooms, 2 baths, 2 balconies with ocean views, 2 parking spaces, an outside shower and is centrally located in a prime spot in Ocean City. All guest are extended a 10% discount at ish Boutique.
http://www.vrbo.com/558550
Contact Info:
Style-ish Unlimited, LLC
dba ish Boutique
3408 Coastal Highway
Ocean City, MD 21842
410.524.1760
hello@ishshop.com
A Note from Christina - Founder of ish
Hi, I’m Christina, and welcome to ISH Boutique!
Almost 12 years ago, in May 2011, I opened ISH in my hometown of Ocean City, MD. Nestled in one of my favorite neighborhoods, the boutique quickly became a space for discovering treasures and connecting with our wonderful community. After graduating from the New York School of Interior Design and living the NYC hustle, I returned home to recharge—and shortly after, the dream of ISH became a reality.
My journey hasn’t always been easy. After facing three miscarriages, I was diagnosed with Ductal Carcinoma Breast Cancer at 34 and later found out I was BRCA2+. I underwent a double mastectomy and am now a proud cancer survivor. Six weeks later, I conceived my miracle daughter, Lenni—proof that happy endings do exist. I share my story because knowledge is power and to remind others they are not alone.
A few fun facts: I love black clothing, gold jewelry, food (though I leave cooking to my husband), taking cocktail photos, and all things beauty—makeup, skincare, and sun care. My passion for design, décor, and shopping naturally turned into a career.
Today, ISH is more than a boutique—it’s a community. I’m grateful for the friendships, lessons, and team who feel like family, and for every customer who discovers a little piece of ISH for themselves.
Nicole - Media & Marketing Manager
Hi, I’m Nicole, Media & Marketing Manager at ISH. I’ve been immersed in the boutique world since 2015 and am a proud mama to a little girl. Over the years, I’ve grown with ISH, taking on a variety of roles, and now oversee many aspects of the business—from curating collections and marketing to customer experience and store operations. As an OC local and former Division One golfer, I still love to hit the course whenever I can. I’m passionate about crafting thoughtful, elevated experiences for every guest and bringing a little bit of coastal-inspired style to your everyday life. Can’t wait to welcome you in!